The Georgia Lottery Corp. projects the big holiday hit will be its mini-family—$10 Holiday Silver 50X The Money and $20 Holiday Gold 100X The Money.
“The X The Money game theme has resonated well with our players over the years combined with the rise in demand for higher price points. Therefore, we believe offering a $10 and $20 mini-family designed for the holiday season will result in positive sales growth for the category,” Katherine Cundiff, VP, Product Development, Georgia Lottery Corp.
The run date for the lottery’s holiday ad is mid-November. GLC’s slogan for its holiday scratcher ad campaign is “Give the gift everyone wants to receive.”