The U.K. National Lottery’s 2021 holiday Scratchcard range is full of choice. In addition to its two regular payment holiday Scratchcards, there is a Christmas Advent Calendar game, a Christmas Lines game and a humorous holiday scratcher based on a beloved British dessert.
“We have a range of fun traditional top prize games—including the £1 It Pud Be You Scratchcard, which has a whimsical and festive layout considered ideal for gifting. This game taps into the positivity and lucky feelings at Christmas, with standout imagery and a hint of playfulness. In research, players found the name very engaging: tying in with The National Lottery’s ‘It Could Be You’ slogan,” said Jess Barclay, Commercial Marketing Manager, Instants, Camelot UK Lotteries.
“The Christmas Advent Calendar Scratchcard is very popular and our bestselling product at Christmas—and this year is expected to be no exception,” she added. “This Scratchcard has been on the market every year since 2014 and resonates with our core players. This year’s visual has been redesigned, and in research was picked up spontaneously as bright and seasonal. National Lottery players could be scratching their way to winning a festive £1,000,000.”