The Western Canada Lottery Corp. (WCLC) launched Player’s Choice Mega Pack in early October.
“It is the yearly player favorite game. It offers a chance to win up to $1 million instantly and there is a guaranteed prize within every pack. Each pack contains a strip of 10 favorite games to play,” Don Coleman, Manager, Big Play Products, WCLC said.
In mid-October, the 10 holiday tickets were rolled out to retail over a three-week period. “On our social channel we will be supporting our holiday tickets with organic posts from mid-November to end of December. This is our first year celebrating the holidays with an owned social channel and we are excited to speak to the numerous gift giving and recreational opportunities our products can provide to our players,” said Coleman.