Virginia Lottery launched its 777s FOG on January 4. There are four price points ($1, $2, $5, and $10).
The tickets feature “added chances to win through the use of bonuses ($2, $5, & $10) to provide a more robust player experience and encourage trial higher price points,” said Ryan Walters, Scratch Game Manager, Virginia Lottery.
The winter FOG launch is crucial to sales. “We have a price point for each holiday game to replace the gap from our holiday games,” said Walters.