OLG launched $30 CROSSWORD Extreme on Jan 3, 2022. It will be in-market for 16 weeks. “This is our 2nd edition of $30 Crossword Extreme, with our first execution of the game exceeding expectations in terms of popularity. It surpassed budgeted sales by +$15 million,” said Franca Liguori, Senior Product Manager, INSTANT Portfolio Lottery, OLG.
It is an exciting pop-open extended play game featuring nine puzzles to play. The payout is 70% payout. There are seven top prizes of $350,000 and over 175,000 prizes of $100. “This game will be supported with TV, digital video, radio, social, OOH, and POS,” added Liguori.