New Hampshire Lottery will market two “faux family of games” (FFOG) in fiscal 2022. The Luck family launches on January 31.
“They don’t all have a similar look or feel, but are united by theme,” explained Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery.
The Luck FOG includes $1 Lucky Gems, $2 O’Lucky Coin, $3 Lucky Stars and $5 Lucky 7.
“The FFOG is really an attempt to focus efforts and allow for players to find the same theme of game at each price point, we will not be doing anything out of the ordinary for support of these games,” added Cleland.
Winter FOGs are critical to sustaining strong scratcher sales after the holidays are over. “This past year we launched a silver and gold mini theme the beginning of December. This provided our players with a holiday-esque family of games that were complementary to our Frenzy holiday games. The great thing about it is, the theme is evergreen, so we don’t anticipate returns. I believe we will continue with this approach for 2022’s holiday season,” added Cleland.