Michigan Lottery combined two popular themes—luck and multiplier—to create its new LuckyX FOG.
“We pivot quickly from one overarching merchandising strategy (holiday) to our FOG lineup ensuring we encourage sustained engagement with players and retailers alike with the new product immediately following the holiday season,” said Travis Priest, Printed Products Manager, Michigan Lottery.
The lottery’s sales forecast estimates that this FOG will perform in the top five FOGs launched by the Lottery. There have been 15 distinct FOGs launched since 2012.
All five tickets are eligible for the Let’s Play Giveaway online promotion. Registered players who have downloaded the Michigan Lottery app can scan LuckyX tickets to earn entries into drawings for a chance for one $5,000 prize. In addition, 50 players will win $100 in online bonus credit play deposited to their registered Lottery account.