The Florida Lottery is kicking 2022 off with the X THE CASH Family at $1, $2, $5 and $10 price points. “The multiplier themed games are top performers in our portfolio, so we like to position them to launch just in time for our peak selling season,” said Justin Rock, Deputy Secretary, Product & Sales, Florida Lottery. “The big reveal will come in February, as the X THE CASH family will tie in to our first $50 product.”
For the first six weeks of the $1-10 games, Rock would love to average around $7 million per week.
“Given recent sales trends, it’s more likely that we’ll see around $6.5 million-$6.85 million per week. We expect the $50 to bring in around $27 million per week through the first six,” he added.
500X The Cash launches on February 28. It features a “life changing top prize” of $25 million. This is the largest top prize ever offered on a Scratch-Off game in Florida. “Given the success we’ve had at our higher price points the last several years, a $50 game has great potential in Florida,” added Rock.