The Kentucky Lottery Corp. (KLC) will be introducing a new draw game in November. The game, named Kentucky 5, will cost $1 and will be drawn daily. The game has a 5 of 39 matrix and offers players a chance to win a rolling jackpot. Jackpots will start at $40,000 and roll a minimum of $5,000 each day. Players must match three or more of the numbers drawn to their numbers to win. There is an add-on feature called Xtra that multiplies winnings for the Match 3 and Match 4 prizes, and also adds in a new prize tier for matching just two numbers. “We thoroughly tested this game concept, including the game name, with players and retailers through focus groups, a panel study, and a survey to our Fun Club members. All respondent feedback was very favorable, and there is a lot of excitement around this new game,” Erica Williams, Manager, Draw Game Product, KLC, said. The Kentucky Lottery will also be retiring Cash 5 to make room for the new game. Cash 5 contributes less than 2% of total draw sales.
Kentucky 5 – Kentucky Lottery
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