Louisiana Lottery Corp. is giving additional marketing support to Powerball in conjunction with the First Millionaire of the Year Promotion. It is a special competition in which one player wins $1 million just after midnight on New Year’s Day.
Some draw games are struggling for the Lottery. “Currently, Powerball is showing a 5% lift over last fiscal year due to the $632 million jackpot run; however, lower overall comparable sales levels for Powerball and Mega Millions continue and are due to a long span of smaller advertised jackpots. Lotto, Easy 5, and daily games (Pick 3 and Pick 4) are also showing a decline; this is mainly attributable to no competition last year due to casinos being shut down,” Quinn Dossett, VP, Marketing, Louisiana Lottery said.