Draw-based game sales through the Illinois Lottery’s digital platform have grown by 50% over the prior fiscal year and constitute the highest level of online draw-based game sales of any U.S. lottery. Recent digital improvements driving draw game sales include the introduction of Apple and Google Pay, the use of data intelligence and highly targeted CRM activity, and mobile app optimized player journeys. In May, the Illinois Lottery will introduce the ability to “Scan-N-Play” in retail. This gives players a chance to purchase a ticket in retail and then reveal the game outcome on their phone by scanning the ticket using the Illinois Lottery app.
