The Texas Lottery has spent considerable time and effort updating its website and mobile app. These updates have given draw games more branding and promotional opportunities. For instance, the lottery focuses marketing efforts on a specific draw game each quarter. “The quarter ending in February 2022 was focused on Powerball. We ran a digital coupon promotion on our mobile app in January and then conducted a Clerk Voucher promotion in February. Clerks that generated five Powerball transactions of $10 or more received a voucher to redeem for a Texas Lottery tumbler,” Julie Terrell, Draw Game Coordinator, Texas Lottery, said. “In May, we will run a mobile app digital coupon which allows app users to get $6 Texas Two Step Quick Picks for $5. Our promotional events in May will also promote the digital coupon offer. Starting in June, we will shift to Cash Five with similar marketing support.”
