Western Canada Lottery Corp. (WCLC) launched a $100 instant ticket, appropriately titled ULTIMATE, on May 30. It features a 70% payout.
“Luxury theme with the best chance to become a millionaire,” said Donavon Coleman, Manager, Big Play Products, WCLC.
“$100 ULTIMATE will receive full support at retail, including POS, CDU digital ad, playtable digital ad, second screen support, and merchandiser insert. A digital media campaign will be used to highlight the game launch directly to the consumer audience,” he added.
WCLC is targeting $450,000 in weekly sales for the $100 ticket.