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    You are at:Home»Magazine»Lottery Biz»$100 Ultimate Game
    Lottery Biz

    $100 Ultimate Game

    June 14, 20221 Min Read
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    Western Canada Lottery Corp. (WCLC) launched a $100 instant ticket, appropriately titled ULTIMATE, on May 30. It features a 70% payout.

    “Luxury theme with the best chance to become a millionaire,” said Donavon Coleman, Manager, Big Play Products, WCLC.

    “$100 ULTIMATE will receive full support at retail, including POS, CDU digital ad, playtable digital ad, second screen support, and merchandiser insert. A digital media campaign will be used to highlight the game launch directly to the consumer audience,” he added.

    WCLC is targeting $450,000 in weekly sales for the $100 ticket.

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