The Kentucky Lottery Corp. (KLC) expects to grow by 6%. One of the major drivers of this success has been maximizing performance on launch day. All year, 90% of the Lottery’s retailers have activated and displayed new games on the first day of launch. For the past two launches, that number has been close to 99%.
Cashless touchscreen vending machines drove a 6% increase in vending sales. The Lottery has also established a 5% or less vending Out of Stock (OOS). “We added a bonus tier to our incentive plan this fiscal year related to OOS below 5%. Our statewide OOS number are under 4%. We averaged more than 5.5% in FY21,” Amy Drooker, VP of Sales, Kentucky Lottery said.
The Lottery is also testing curbside sales of Scratch Off tickets. “Customers really embraced this option during the pandemic – and we believe not being in this space is leading to lost sales opportunities,” Pete Ramsey, VP, Corporate Accounts & Business Development, KLC said.