A major accomplishment for the Connecticut Lottery Corp. (CLC) was the implementation of a Digital Menu Board (DMB) pilot program. Retailers’ feedback from these locations has been very positive. “They are excited to present lottery products with a clean, innovative, and modern look. They see it as an additional way to engage and educate players. Traditional scratch ticket-only players are now trying other games like Fast Play because of the increased awareness,” Diane Geary, Sales Manager, CLC, said.
The pilot’s results are promising. The sales lift, although not consistent at every location, points to a general increase for draw game and Fast Play sales. From that initial group of 7 retailers, 3 saw an increase in overall sales, averaging 10% growth. Over half of the locations had increases in both Fast Play and total draw games sales. “We are bringing this program to 50 of our retailers and should have all locations installed by the end of this fiscal year,” Geary said.