Hoosier Lottery launched its first dual Fast Play and Scratch-off campaign on June 7. The summer 2022 campaign features the Alchemy3-licensed SKEE-BALL brand.
“Creative support will lean into the nostalgia of the theme and remind Hoosier Lottery players to let the good times roll this summer,” said Sarah Hays, Senior Brand & Advertising Specialist, Hoosier Lottery. “This will be our first time cross-promoting a similar game theme across the Scratch-off and Fast Play. Support will include digital video, outdoor, radio, point of sale, social, digital, public relations and promotions.”