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    You are at:Home»Magazine»Lottery Biz»SKEE-BALL Season
    Lottery Biz

    SKEE-BALL Season

    June 14, 20221 Min Read
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    Hoosier Lottery launched its first dual Fast Play and Scratch-off campaign on June 7. The summer 2022 campaign features the Alchemy3-licensed SKEE-BALL brand.

    “Creative support will lean into the nostalgia of the theme and remind Hoosier Lottery players to let the good times roll this summer,” said Sarah Hays, Senior Brand & Advertising Specialist, Hoosier Lottery. “This will be our first time cross-promoting a similar game theme across the Scratch-off and Fast Play. Support will include digital video, outdoor, radio, point of sale, social, digital, public relations and promotions.”

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