The California Lottery will be launching a mix of themes across several games to reach more types of players during the summer.
“The California Lottery remains focused on our strategy to reposition the Scratchers® product line through a major brand initiative that began in 2021,” said Whitney Alderson, Assistant Deputy Director of Marketing, California Lottery. “This initiative places the emphasis on how Scratchers can add a little unexpected fun in your day and features the consistent tagline, A Little Play Can Make Your Day. This marks a shift in California’s Scratchers marketing from focusing on one specific game or family launch to the wider product category.”