The Missouri Lottery will be running a summer-long Second Chance of a Lifetime: Out-of-the-Way Getaway promotion.
“With our ad budget drastically cut once again this year, we are not able to promote with paid marketing of our products. We focus on in-store POS, social media and our loyalty program, My Lottery® Players Club, to get the word out,” said Rhonda Fehr, Advertising Manager, Missouri Lottery.
Players can enter $10 worth of eligible Scratchers or draw game tickets from May 16 through August 23 for a chance to win a getaway of their dreams. “This promotion will offer three different drawings on three drawing dates. On each drawing date we will award one player’s choice trip to Big Sky, MT, Nantucket, MA or Scottsdale, AZ , two players’ choice trips to Augusta, MO, Branson, MO or Eureka Springs, AR and 10 cash prizes of $1,000. In addition, merchandise drawings will occur each week for the duration of the promotion to award a variety of travel-themed retail prizes,” said Tyler Luetkemeyer, Promotions Manager, Missouri Lottery.