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    You are at:Home»Magazine»Lottery Biz»Pennsylvania – Top-of-Mind Awareness
    Lottery Biz

    Pennsylvania – Top-of-Mind Awareness

    1 Min Read
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    Drew Svitko, Executive Director, Pennsylvania Lottery

    “The Pennsylvania Lottery is planning to reduce the number of $1 and $2 games launched and alternate the lower price points to reduce the debate over which price point to prioritize in vending as player demand shifts to higher price points. Seasonal themes will naturally keep the lower price points fresh and relevant, along with a few evergreen, core concepts for those players looking for something less whimsical to play.

    During uncertain times, it is important for the Lottery and the Lottery’s mission to maintain top-of-mind awareness, especially when players have many choices when it comes to spending their discretionary income—even if they currently have less discretionary income due to inflation and gas prices. Bringing the sale of our Draw Games online, as well as our modernization and expansion of vending machines at retail will improve availability and purchasing convenience.”

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