Loto-Québec has rolled out a revamped group play bet. It is a major retail development for the lottery.
“Our new group offer Formule super groupe will maximize the potential of this segment by giving players the chance to join groups of up to 100 people, all the while enabling retailers to avoid creating group tickets that are left unsold. Several communication tools and activities were developed to inform and reassure retailers ahead of the launch,” said Isabelle Jean, EVP-Chief of Lottery Operations, Loto-Québec.
In addition, Loto-Québec launched its second chance program earlier this summer. It gives customers an additional chance to win online for all its lottery games.
“We chose to do a gradual roll-out beginning with our draw-based games before adding all our scratch games, both in-store and online. This initiative will enable us to know more about our customers, especially in-store customers, and aid us in reaching them directly,” reported Jean.
But there will be no new draw games launched in Québec in FY23. “Due to the Canada-wide launch of the new and improved Lotto 6/49 flagship brand, we will not be bringing any new draw-based games to market in 2023,” said Jean.