Western Canada Lottery Corporation (WCLC) is promoting its Ticket Builder as “like a selection slip on your phone.”
Players can build tickets for LOTTO MAX, LOTTO 6/49, DAILY GRAND, WESTERN MAX, WESTERN 649, KENO and the PICK games using their mobile device.
“Answering the needs of our players, we have introduced the ability to purchase tickets on our mobile app—and that feature will roll out to all parts of the region this year. WCLC is the first lottery organization in Canada to allow players to self-attest upon purchase of their tickets, only requiring a full registration when claiming a prize. This makes the purchase journey quick and easy, while still encouraging traffic to retail to claim smaller prizes,” echoed Paul Erickson, President & CEO, Western Canada Lottery Corporation (WCLC).
“WCLC is working on our prize payout processes to further support players making claims from home: Starting this year, we’ll be able to deposit prizes directly into a player’s bank account, eliminating the need to send winners’ cheques by mail,” added Erickson.