The Florida Lottery kicked off 2023 with the GOLD RUSH DOUBLER family of games. It features four price points: $1, $2, $5 and $10. Since the Gold Rush theme has been a staple in the product mix, the lottery positions the launch just in time for its peak selling season.
“February 27 marks the debut of Florida’s first Sparkle® Select ticket (produced by SG), the $50 game, $1,000,000 A YEAR FOR LIFE SPECTACULAR,” said Diane Wieczorek, Senior Product Manager, Florida Lottery. “Also launching this month at the $5 price point is the SG licensed property game THE PRICE IS RIGHT™ with the linked promotion ‘Come on Down Challenge’, in which 20 Florida players will compete in Las Vegas, with players from participating lotteries, for the chance to win up to $50 million!”