The Virginia Lottery will launch its $5 Livin’ Lucky with Luke Combs scratcher in February. The $5 scratcher features a 68.55% payout. The online instant game will be offered from $0.50 to $30 per play with a 87% payout.
“The omnichannel launch of Livin’ Lucky with Luke Combs will receive robust advertising and marketing support,” said John Miutz, Advertising & Retail Communication Manager, Virginia Lottery. “Advertising will include TV, Radio, digital billboards, digital advertising on a number of platforms, point of sale, vending equipment, paid and organic social media, paid social influencers and radio promotions to give away tickets. Players will also see Luke Combs stand-ups at retail locations.”