The New Hampshire Lottery created a “wild” bloc lotto campaign for lotto jackpot alerts.
“At the beginning of fiscal 2023, we launched a new Powerball and Mega Millions Jackpot Alert Campaign called ‘That’s Wild!’ spoofing a bit on wildlife here in New Hampshire featuring the local wildlife of bear, deer, eagle, and largemouth bass to promote big jackpots,” said Maura McCann, Director of Marketing, New Hampshire Lottery.
In the creative, the wildlife got the attention of the human in the spot, telling them about the big jackpot. “Wildly (pun intended) successful and entertaining yet we realized—we did not go BIG enough,” explained McCann. “The creative easily supports the jackpots of $300 million to $800 million yet didn’t really support the near or beyond billion jackpots. Talk about WILD – realizing we needed to go bigger! So, we’ve gone back to address the largeness of the jackpots by going ‘more wild’ to support those huge jackpots!”