In March, Florida Lottery enhanced one of its legacy product offerings with the introduction of midday draws and a brand refresh for FANTASY 5.
“Preserving core players with the same trusted game, while advertising to a mass audience the additional daily chances to play and win, with a fresh, updated look, creates an exciting opportunity to strengthen the product’s popularity and sales,” said Diane Wieczork, Senior Product Manager, Florida Lottery.
“To further fuel excitement of the additional daily drawing and incentivize FANTASY 5 midday sales, beginning at launch for a limited-time only, the Lottery will conduct in-store, instant-win promotions to reward players who make qualifying purchases of FANTASY 5 and other midday game tickets during specified hours with cash prizes and Lottery coupons. These promotions are intended to promote trial play and encourage cross-play with the already-established midday player base, while captivating new and occasional players,” she added.