Loto-Québec will launch its $100 Ultime instant ticket on April 3.
“The $100 Ultime ticket is players’ best shot at winning $1 million with a Québec scratch ticket. As its name suggests, the ticket will be priced at $100. Tickets may be purchased by one or more players (say a couple or a group), given how much higher the price for this ticket is compared to the others we usually sell. The RTP is 66.13% (including free tickets),” said Amélie Lalancette, Product Manager, Loto-Québec.
The lottery estimates weekly sales should average $5,000,000 and $0.60 per capita per week.
“The launch will be supported by a full-blown ad campaign, including various commercial activities, POS ads, and social media posts,” said Lalancette.
“An ad campaign will air during the marketing phase to support the launch and to remind customers of the urgency to purchase the ticket before the sales end date, which is expected to be in late May 2023,” she added.
The French slogan for the advertising campaign is written on the ticket and is the crux of the lottery’s messaging. It translates to: “100$ Ultime: Your best shot at becoming a millionaire.”