BCLC launched its sixth omni-channel ticket, 88 Fortunes, in January.
“This [$5] ticket targets those who play or are interested in playing across our three channels: retail lottery, casinos, and e-gaming. Designed to drive engagement with these high-value players, this ticket offers chances to win cash prizes, free play credits for digital games on PlayNow.com and free play on slots at Casinos in BC,” said Shirley Park, Senior Product Specialist, BCLC.
BCLC offers a suite of e-games and slots games from the 88 Fortunes family on PlayNow.com and at select locations of casinos in BC. The instant ticket payout on cash prizing is 68%.
“This ticket is actively selling from our warehouse for 18 weeks with a print run of 800,00 and estimated weekly sales of $170,0000,” said Park.
In terms of marketing and promotions, the ticket is promoted through digital signage and posters at retailers, Casino POS, paid social media posts, and a converged landing page on PlayNow.com, highlighting the three ways to play.