The Oregon Lottery’s winter 2023 marketing is focused on Second Chance and Mobile App adoption.
“We’re dedicated to growing our 1:1 relationship with our players. The holiday season exposes our games and our brand to many new and lapsed players, so Q1 is an opportunity to extend that conversation. Our mobile app is an excellent customer experience and it provides the easiest way to help players enter their non-winning tickets into our Second Chance drawings. It also creates a registration and personalization opportunity that helps us stay connected beyond just the holiday season,” said Shad Barnes, Senior Manager, Digital Marketing, Oregon Lottery.
So our current campaign is a simple message that tells consumers to ‘Scan for More Ways to Win’ with visuals that feature a mobile device and our app doing just that. The campaign is mainly digital with OOH, in-store POP, ESMM and several owned-channel placements.”