The Idaho Lottery has launched its annual portfolio of holiday-themed Scratch games, offering price points from $1 to $20, including Red 7 Green 7, Holiday $100s, Peng-Win Cashword, Jingle Bells Christmas Smells, Yeti to Party, and 25 Days of Winning. All non-winning holiday tickets are eligible for a second-chance promotion awarding ten $1,000 prizes, with entries accepted through January 31 at 11:59 p.m. This seasonal lineup is positioned to drive incremental gift-giving sales and cross-channel engagement during the peak holiday period.
To amplify digital reach, the Lottery is running three sequential social media campaigns: the Thanks & Tags Giveaway (Nov. 19–28) offering paired prizes of holiday scratch tickets and Amazon gift cards; the Gift of Games Giveaway (Dec. 1–5) awarding scratch bundles and holiday merchandise to winners and their tagged friends; and the 12 Days of Giveaways (Dec. 9–20), a daily engagement series featuring over $300 in prizes across scratch tickets, gift cards, and themed bundles. Each promotion requires followers to engage with Facebook or Instagram posts, reinforcing social-channel growth and player interaction throughout the holiday season.
