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    You are at:Home»Magazine»Industry News»California Lottery’s Holiday Magic is Larger than Life
    Industry News

    California Lottery’s Holiday Magic is Larger than Life

    December 13, 20172 Mins Read
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    Holiday instants ‘Tis the season! And the California Lottery is going BIG with Holiday Magic, a shimmering new specialty holiday instant game that’s spreading joy to players across the Golden State. The $10 (USD) oversized premium game features seven games and offers 50 chances to win with a $1 million top prize.

    “Holiday Magic is a Gigantix® instant game measuring 8” x 12”, which makes it a larger-than-life addition to our holiday product lineup,” said Liz Furtado, Chief of Scratchers Products, California Lottery. “In addition to offering our players an entertaining holiday play experience with lots of chances to win, Holiday Magic provides an extra-special gift-giving opportunity due to its gigantic size.”

    To deliver a festive theme, the game design studio at Scientific Games integrated holiday imagery, including snowflakes, stars and bells and seasonal colors, resulting in a magical, beautifully-designed Gigantix oversized game. Produced on shiny, eye-catching red foil stock, it features a red screen with metallic gold accents throughout the design to create a shimmery effect.

    “Holiday Magic supports our ongoing holiday product strategy with a ‘To and From’ message on the back of the ticket so it can be given as a fun gift to friends and family,” continued Furtado. “This game’s $10 price point makes it an inexpensive, yet visually substantial holiday gift a player might purchase for a family member, coworker or friend.”

    To drum up excitement and exposure for the seasonal game, Holiday Magic became available to California residents in late October, several weeks earlier than most holiday games are brought to market. California Lottery retailers are excited, too. One of the state’s largest regional chains is helping spread holiday cheer with promotional signage at each cash register, directing players to a special in-store kiosk to purchase the Holiday Magic game.

    This marks the second consecutive holiday season the California Lottery has offered a Gigantix oversized holiday-themed instant game. The Lottery’s 2016 Happy Holidays! instant game folded into a greeting card.

    Scientific Games is known for its annual portfolio of holiday instant games featuring more than 30 colorful designs to inspire product managers.

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