La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, February 1
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Industry News»Missouri Lottery Launches World’s First Pop ‘n’ Play™ Ticket
    Industry News

    Missouri Lottery Launches World’s First Pop ‘n’ Play™ Ticket

    December 13, 20172 Mins Read
    Facebook Twitter LinkedIn Email

    Pollard Banknote Limited announced the Missouri Lottery is marketing a new $20 holiday Scratchers ticket, Happy Holidays, the first-ever launch of Pollard Banknote’s Pop ‘n’ Play™ innovation.

    Launched on October 6, 2017, the visually dramatic and festive Happy Holidays ticket features a creative design and unique folded format that lets players pop the ticket open to reveal six game play areas.

    Happy Holidays offers Missouri Lottery’s players 44 chances to win with cash prizes of up to $500,000. Players can also enter their non-winning Happy Holidays tickets into the lottery’s second-chance promotion, “Cruise into the Holidays,” for the opportunity to win the choice of either a cruise at one of three popular destinations, an in-state lake vacation, or $1,000 in cash.

    Tickets featuring Pollard Banknote’s Pop ‘n’ Play™ innovation are a perfect option for lotteries looking for new ways to entertain players. This ticket presents great flexibility in the number, size, and positioning of play areas, offering a variety of play formats and styles. In addition to the envelope format of Happy Holidays, Pop ‘n’ Play™ tickets can integrate other thematic designs, such as wallets and purses, inviting players to pop open a wealth of game play.

    “We are very excited to launch our new $20 ticket, Happy Holidays,” said May Scheve Reardon, Executive Director, Missouri Lottery. “As the first lottery in the world to introduce this new folded format, we are confident that Happy Holidays will have strong appeal to a wide range of players. This unique game format with a fun pop-open concept and gift-giving feature is aligned with the lottery’s goal of marketing and distributing fun and entertaining products, and it demonstrates our commitment to offering players the most innovative products available today.”

    “We are pleased to see the first launch of Pollard Banknote’s innovative Pop ‘n’ Play™ product with the Missouri Lottery’s festive Happy Holidays Scratchers ticket,” said Nancy Bettcher, Vice President, Product Innovation & Development, Pollard Banknote. “Players expect extra game play from higher price points, and the lottery delivers extra value with this ticket. The size, value, and playful pop-open concept will appeal to players over the holidays, and gives the lottery a great opportunity to attract new players through gifting.”

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleIGT and Rhode Island Lottery Launch PlaySpot™
    Next Article Enhanced Mega Millions

    Related Posts

    Powering iLottery Results: FY22 Roundup by NeoPollard Interactive

    October 10, 2022

    Brandmovers: Designing and Executing Lottery Loyalty Programs

    October 10, 2022

    Attract, Engage and Grow Your Player Base with Splashdot

    October 10, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    Read the Report

    Rhode Island Lottery: Scratcher Football Fun & More

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    January 31, 2023

    Read the Report

    January 30, 2023

    Rhode Island Lottery: Scratcher Football Fun & More

    January 30, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.