Pollard Banknote Limited announced the Missouri Lottery is marketing a new $20 holiday Scratchers ticket, Happy Holidays, the first-ever launch of Pollard Banknote’s Pop ‘n’ Play™ innovation.
Launched on October 6, 2017, the visually dramatic and festive Happy Holidays ticket features a creative design and unique folded format that lets players pop the ticket open to reveal six game play areas.
Happy Holidays offers Missouri Lottery’s players 44 chances to win with cash prizes of up to $500,000. Players can also enter their non-winning Happy Holidays tickets into the lottery’s second-chance promotion, “Cruise into the Holidays,” for the opportunity to win the choice of either a cruise at one of three popular destinations, an in-state lake vacation, or $1,000 in cash.
Tickets featuring Pollard Banknote’s Pop ‘n’ Play™ innovation are a perfect option for lotteries looking for new ways to entertain players. This ticket presents great flexibility in the number, size, and positioning of play areas, offering a variety of play formats and styles. In addition to the envelope format of Happy Holidays, Pop ‘n’ Play™ tickets can integrate other thematic designs, such as wallets and purses, inviting players to pop open a wealth of game play.
“We are very excited to launch our new $20 ticket, Happy Holidays,” said May Scheve Reardon, Executive Director, Missouri Lottery. “As the first lottery in the world to introduce this new folded format, we are confident that Happy Holidays will have strong appeal to a wide range of players. This unique game format with a fun pop-open concept and gift-giving feature is aligned with the lottery’s goal of marketing and distributing fun and entertaining products, and it demonstrates our commitment to offering players the most innovative products available today.”
“We are pleased to see the first launch of Pollard Banknote’s innovative Pop ‘n’ Play™ product with the Missouri Lottery’s festive Happy Holidays Scratchers ticket,” said Nancy Bettcher, Vice President, Product Innovation & Development, Pollard Banknote. “Players expect extra game play from higher price points, and the lottery delivers extra value with this ticket. The size, value, and playful pop-open concept will appeal to players over the holidays, and gives the lottery a great opportunity to attract new players through gifting.”