Scientific Games announced the successful launch of its latest generation, omni-channel lottery gaming system for the Atlantic Lottery Corp. (ALC) in Canada.
The new system from Scientific Games is now live, supporting traditional lottery retail sales, as well as mobile and internet gaming sales in the provinces of New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.
Supporting draw games, digital instant games, iBingo and sports wagers, the system features Scientific Games’ secure, cross-platform Player Account Management system which allows Atlantic Lottery players to purchase lottery products through a unified experience with one wallet.
“Atlantic Lottery is committed to reinvention and renewal through fresh, new and enhanced products and services that are now enabled by this advanced systems technology from Scientific Games,” said ALC President & CEO Brent Scrimshaw. “We look forward to providing innovative entertainment experiences, to expanding the space in which we operate, and ultimately to beginning our next phase of responsible growth.”
Scientific Games’AEGIS®gaming system and Sciplay™ iLottery platform are key components of the technology involved, allowing seamless integration of Scientific Games content and third-party content.
ALC’s second-chance ticket entry program was relaunched as part of the project, along with a new digital instant game program featuring electronic scratch games played via mobile and internet. An all new national bloc lotto draw game, Daily Grand, was also developed and launched.
“We are excited to launch our latest, most advanced omni-channel lottery platform to meet the Atlantic Lottery’s vision of a unified experience for their players. The new digital instant and draw games have been well-received by Atlantic Lottery players, and have already created a significant lift in sales,” said Pat McHugh, Senior Vice President, Global Gaming Systems, Scientific Games. “Players across four Canadian provinces can now seamlessly access an exciting array of lottery products, promotions and services, whether they are playing games purchased at retail, or via mobile or internet. We applaud the Atlantic Lottery for their strategic vision supporting their players and beneficiaries.”
The new systems launch is part of a five-year contract awarded to Scientific Games by Atlantic Lottery.
McHugh said the company is working closely with the Atlantic Lottery’s teams to enhance ALC’s strategic marketing plan and game innovation across its consumer network. New Brunswick.
Scientific Games has provided products and services to the Atlantic Lottery since the 1990s.Today, with operations on six continents, Scientific Games provides games, services, systems and retail technology to more than 150 lotteries globally, including the majority of North American lotteries.