Lazlo326, headquartered in Alpharetta, Georgia, is a mobile content delivery platform powered by CryptoImaging (CI). CI is a patent pending technology that allow Lazlo to transform a lottery wager into a highly secure, anonymous, trackable and redeemable digital ticket on mobile phones.
Why is CI important in today’s mobile app environment? “Most users of apps are reluctant to provide personal and financial information about themselves,” explained Chris Demetree, CEO, Lazlo326. “Unlike with most mobile apps, Lazlo’s technology does not require user registration and the player remains anonymous. Lazlo integrates with existing mobile applications.”
This is an important consideration. Lazlo takes an existing paper-based market and offers it on a digital mobile platform. “Lazlo can convert all lottery games, plastic gift cards, consumer coupons and second-chance entries into digital products without knowing the player’s personal information,” stated Demetree.
To purchase a lottery ticket, the player simply opens the lottery app or accesses the lottery app via a partner retailer app.
A player builds a shopping cart by selecting the lottery games they want to play prior to visiting a lottery retailer. Once inside the retail location, the player selects the checkout function and a single bar code or QR code is generated for the store clerk to scan. The retailer scans the customer’s bar code at the POS, collects the payment and the player’s tickets are dynamically created and the digital images are issued to the player’s smartphone. The encrypted images are unique to that player’s phone and remain highly secure.
When the player wins a prize, the player is notified via their phone they have won. To redeem their prize, they simply take their phone back to the retailer who will validate the prize just like any other paper winning lottery ticket. The player also has the option of converting their prize to a digital gift card from dozens of popular gift card providers without going back to the retailer.
“Most research shows that younger audiences do not think lottery is relevant to their lifestyle,” said Demetree.
In addition to providing digital draw and scratch games, Lazlo can provide fun, engaging video clips of movie trailers, music artists, extreme sports and pets where the player’s numbers are embedded into their favorite video.
“Our platform allows the consumer to select from a variety of digital content that is relevant and entertaining,” said Demetree. “Now we can co-promote lottery tickets with retail offers to drive consumer interaction. We can provide incentives, such as digital product coupons, digital gift cards and automatic entries into experiential prizes that money can’t buy.”