La Fleur's Lottery World
    Twitter LinkedIn RSS
    Thursday, January 26
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Industry News»IGT: Hoosier Lottery Focuses on Loaded Prize Levels for Holiday Instants
    Industry News

    IGT: Hoosier Lottery Focuses on Loaded Prize Levels for Holiday Instants

    November 19, 20183 Mins Read
    Facebook Twitter LinkedIn Email

    Hoosier Lottery’s most successful Holiday Scratch-offs continue to be at the $1 and $2 price points, optimal for gifting. “We will leverage our historical success by launching traditional holiday-themed artwork, and focusing on a ‘loaded’ prize level at each price point,” said Jackie Cuthbert, Product Manager, Scratch-offs, IGT Indiana. “Specifically, the $1 Festive $50s will be loaded with $50 prizes and $2 Holiday $100s will be loaded with $200 prizes. Unique to this year’s efforts, we have broadened our 2nd Chance promotional opportunity to include all non-winning $1 and $2 Scratch-offs.”

    Crossword Scratch-offs continue to be popular. “We are excited to offer a $3 Holiday Crossword, Candy Cane Crossword Tripler, for the first since 2014,” said Cuthbert. “We will also bring back the popular Scratch My Back™ play feature with the $5 Gold Series, with two pulses: Silver & Gold and Green & Gold.”

    As far as trying anything new with its marketing of holiday scratchers this year, the organization will continue to leverage retailer insights during the holiday time frame to strengthen its marketing efforts.

    “This year’s campaign will utilize a three-phased approach that drives awareness during the start of the shopping season,” said Brittany D’Haenens, Senior Brand Manager, IGT Indiana. “Two weeks before Christmas, we will shift communication to drive urgency leading up to the holiday. Across the entire campaign period, we will drive loyalty of our app, especially amongst new and light players, where they can scan tickets to see if they’ve won and enter their non-winning $1 and $2 Scratch-offs into the Game On! 2nd Chance Promotion. The loyalty phase differs from previous years as this focus extends from the start of the holiday season through January, when we know 2nd Chance entries are strong.”

    In select marketing pieces, the Hoosier Lottery will feature its IGT-licensed The Voice Scratch-off for its gift-giving potential as well as to highlight the upcoming 2nd Chance entry deadline. “The ticket offers players chances to win $100,000 instantly, as well as a 2nd Chance to enter to win a once-in-a-lifetime VIP Experience to Las Vegas and LA with other The Voice fans and exclusive trip experiences,” said D’Haenens.

    While the Hoosier Lottery’s traditional Holiday Scratch-offs are offered at the $1 and $2 price points. the lottery is launching a $3 Holiday Crossword in 2018. “We also focus on the $5 Scratch My Back ticket in holiday efforts, as well as $5 The Voice in select pieces,” said D’Haenens.

    ©2018 Talpa Content B.V.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleScientific Games: Holiday HD Games Launch in Pennsylvania
    Next Article IGT: European Lotteries Share Growth-Driving Ideas in London

    Related Posts

    Powering iLottery Results: FY22 Roundup by NeoPollard Interactive

    October 10, 2022

    Brandmovers: Designing and Executing Lottery Loyalty Programs

    October 10, 2022

    Attract, Engage and Grow Your Player Base with Splashdot

    October 10, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Arkansas Lottery: Get Family of Scratcher Games

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    Camelot Announces Changes To Board and Management Team

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Arkansas Lottery: Get Family of Scratcher Games

    January 25, 2023

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    January 24, 2023

    Camelot Announces Changes To Board and Management Team

    January 23, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.