Scientific Games is significantly expanding its lottery instant “scratch” game innovation and production capabilities with the addition of advanced manufacturing technology in both North America and Europe.
“With the global instant product market surpassing $90 billion in retail sales in 2019—$50 billion+ in the U.S. alone—we have identified significant growth opportunities, and we are advancing our manufacturing operations to align with shifts in consumer behavior and our lottery customers’ needs,” said John Schulz, Senior Vice President Instant Products for Scientific Games.
Scientific Games’ new manufacturing technology will incorporate unique new features that have never been used in the lottery industry, offering state-of-the-art printing capabilities to support game innovation with flexibility for new playstyles, designs, specialty inks, unique finishes and paper stocks to serve lotteries around the world.
Schulz said the expansion “represents Scientific Games’ strong commitment to serve the world’s lotteries, and to entertain the world’s players through our instant game innovation,” said Schulz. “Our new technology will allow lotteries to bring new games to market more quickly so our customers can offer their players just-in-time inventory at retail.”
The new manufacturing technology increases the world’s largest instant game supplier’s annual production capacity by 21% as Scientific Games continues to optimize its global geographical manufacturing locations, capabilities, flexibility and sustainability.
Scientific Games currently leads the lottery industry with more than four times the instant game manufacturing capacity than any other lottery supplier. Through the Scientific Games Enhanced Partnership program, it is also the world’s largest manager of lottery instant games, handling its customers’ instant products from design stage through warehousing, retail distribution and marketing.