La Fleur's Lottery World
    Twitter LinkedIn RSS
    Friday, March 31
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Industry News»Loto-Quebec Launches Novel Go-Van Scratcher Game
    Industry News

    Loto-Quebec Launches Novel Go-Van Scratcher Game

    November 15, 20192 Mins Read
    Facebook Twitter LinkedIn Email

    Loto-Québec rightfully has earned a reputation for trying novel products. The list is long. Its latest scratcher is the Go-Van ticket printed by Pollard Banknote. Buyers of this oversized $5 scratcher ticket receive an air freshener as a prize in the bag.

    “Our strategy is to create surprising disruptive games that targets specific groups of people, mostly under 35,” explained Anne-Marie Voyer, Director, Products & Development, Loto-Québec. “Go-Van is a great example of that strategy: van life is a very trendy way of living, it has a great storytelling potential, and adding a car freshner was the little extra the ticket needed to be spectacular, And it was! Car freshners is iconic; it suits the theme perfectly.”

    Go-Van was launched on May 27, 2019. The lottery printed 600,000 tickets. In terms of sales performance, Voyer reported an “index of 90, when compared to a similar u35 targeted ticket.”

    This ticket will not be repeated. “Go-Van is actually a trademark from a vacation agency that specializes in van trips. There won’t be another edition. It’s the type of product you do just once,” said Voyer.

    The lottery chose a C$5 price point for the ticket. It required plastic bundling to secure the air freshner which is included with the Go-Van scratcher.

    “The printing cost was very high, and we wanted to offer substantial prizes, that justify the 5$ cost. Plus it is a regular price point for such a product (experiential category),” she explained.

    In terms of promoting the ticket, Voyer said social media “was the main vehicle.” Not surprisingly, the novel product earned free publicity since it was an unusual concept. Voyer said there was “great engagement rate among the vanners community, lots of share and likes.”

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleSchafer Systems Rolls Out Its IOC TMB Units At Kroger’s Fuel Kiosks
    Next Article Death of a Draw Game

    Related Posts

    Powering iLottery Results: FY22 Roundup by NeoPollard Interactive

    October 10, 2022

    Brandmovers: Designing and Executing Lottery Loyalty Programs

    October 10, 2022

    Attract, Engage and Grow Your Player Base with Splashdot

    October 10, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    California Lottery TV Ad

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    California Lottery TV Ad

    March 28, 2023

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    March 27, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.