The New Jersey Lottery launched Cash Pop, a fast draw game, on September 30.
“New Jersey Lottery is pleased to be the first state lottery to offer this new and exciting game of Cash Pop to the public,” said New Jersey Lottery Acting Executive Director James Carey. “This unique and entertaining game is easy to play and offers good odds of winning. Players can win prizes from 5X to 250X their wager by matching their one number to the number drawn.”
“With a dynamic gaming environment in New Jersey which includes online casinos and the launch of mobile sports betting just over one year ago, it is important for Northstar and the New Jersey Lottery to innovate to offer new and exciting games like Cash Pop,” noted Northstar New Jersey Chief Operating Officer Adam Perlow.
Cash Pop is a fast draw game that complements keno (marketed as Quick Draw). Drawings occur every 15 minutes on the quarter hour: 00:00, 00:15, 00:30, 00:45. “Cash Pop is a simple game. The lottery draws one number from a pool of 15 numbers every 15 minutes,” said Perlow. Players can play one number (pop) per draw, play all 15 numbers, or any number of “pops” in between. For example, a player may play five numbers “pops” to improve their odds from 1:15 to 1:3. The price point of each pop is $1, $2, $5, or $10.
Northstar uses Quick Draw Sales Reps (QDSRs) to service bars, taverns, restaurants, and social spaces. “They run scheduled promotions which are pre-planned with the retailer and advertised. During each visit, they also conduct ‘while you were there’ promotions in which they teach players how to play both Cash Pop and Quick Draw and offer players coupons to sample the games,” said Perlow.
Interest by the Under 35 age segment is strong. “In our research after the first two weeks of launch, awareness and appeal were highest in the 18–34 demographic followed by the 25–44 age group. The 18-34 and 25-44 age groups were tied for playership. The playership at each of these two age groups was double that of each of the 45-54, 55-64, 65+ age groups,” reported Perlow.
Players and retailers have responded extremely well to this game. “Our player research shows that they like the simplicity of the game, the odds of the game, the 15-minute drawings and the design of POS,” said Perlow.