La Fleur's Lottery World
    Twitter LinkedIn RSS
    Thursday, June 8
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Industry News»Hoosier Lottery’s LOADED Scratch-off Family Is “Heavy With Fun”
    Industry News

    Hoosier Lottery’s LOADED Scratch-off Family Is “Heavy With Fun”

    February 16, 20213 Mins Read
    Facebook Twitter LinkedIn Email

    The Hoosier Lottery will introduce its first family of games (FOG) in February. The slogan for the LOADED Scratch-off family is “Heavy with Fun.” IGT produced the ticket.

    “This will be the first family launched that has a low top prize offering at all price points. We expect to see lots of winners often, and will utilize winner awareness in-app and on social to communicate the number of winners to players,” said Jackie Koenig, Product Manager, Scratch-offs, Hoosier Lottery.

    The lottery is utilizing social media, digital and retail point-of-sale to help drive awareness and interest in its new game offerings. According to Hoosier Senior Brand Manager Brittany D’Haenens, the team will “bring support to life through heavy media, marketing and promotional efforts. Our campaign efforts demonstrate that the LOADED tickets are heavy on fun and loaded with top prizes up to $2,000.”

    Bowing to increased interest in all things digital, D’Haenens added, “We are excited to offer our myLOTTERY members a free mini digital game, LOADING ZONE, available on hoosierlottery.com to help promote the new ticket offerings and extend the benefits of our myLOTTERY program.”
    Partnerships with traditional media channels will also support the LOADED Fog launch.

    “We are also utilizing our TV and radio partnerships to conduct LOADED with FUN promotions for chances to win LOADED Scratch-off prize packs,” explained D’Haenens. “We will also be conducting a variety of limited-time promotions with our retail partners to help drive further excitement of the family and their loyalty programs.”

    The LOADED Scratch-off will also receive attention on social media after launch. The same is true for draw games and responsible gaming (RG) messaging.

    “We will be using Facebook and Instagram promoted and organic posts to support new games and jackpot and winner awareness messaging,” said Matthew Cooper, Digital Manager, Hoosier Lottery. “We will also drive awareness around our tools and resources available to keep play positive in support of Problem Gambling Awareness Month in March and Financial Literacy Month in April.”

    Hoosier Lottery’s myLOTTERY Club is a key tool for one-to-one engagement with lottery players. All new in January, Hoosier Lottery launched a brand-new myLOTTERY benefit called “Hoo Knew?” Trivia.

    “Players have the opportunity to participate in the weekly trivia question on the app for a chance to win a Hoosier Lottery prize pack. Questions are themed around Indiana and Hoosier Lottery products, where the money goes and CSR messaging,” said Cooper.

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleCARRUS Acquires IDEMIA’S Gaming Terminal Division
    Next Article IWG’s Progressive eInstant Is A Huge Success For Virginia Lottery

    Related Posts

    Holographic Games: Cutting Through the Holiday Clutter

    April 13, 2023

    Powering iLottery Results: FY22 Roundup by NeoPollard Interactive

    October 10, 2022

    Brandmovers: Designing and Executing Lottery Loyalty Programs

    October 10, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Now Playing: Billion Dollar Extravaganza: Lauren Averill & Keith Macri Massachusetts Lottery

    Lottery Director Draw Game Panel: Managing Growth in FY24

    Lottery Director Panel: Gaming Expansion

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Now Playing: Billion Dollar Extravaganza: Lauren Averill & Keith Macri Massachusetts Lottery

    June 7, 2023

    Lottery Director Draw Game Panel: Managing Growth in FY24

    June 7, 2023

    Lottery Director Panel: Gaming Expansion

    June 7, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.