Pollard Banknote believes that retail excellence is a key driver of lottery success and on-counter ticket displays have proven to be the most effective way to showcase instant tickets at retail. On-counter displays elevate the profile of instant tickets by increasing product visibility, allowing customers to view ticket options while at the cash register or waiting in line, which encourages impulse purchases and boosts sales. In fact, the implementation of on-counter dispensers has shown a significant increase in sales in various jurisdictions.
Schafer Systems, a Pollard Banknote company with expertise in creating innovative lottery ticket dispensers and point of purchase displays, recently developed a Digital Ticket Menu Board. This innovative new solution is a natural progression from existing on-counter displays, and represents a new generation of instant ticket merchandising, combining the best features of on-counter displays with the latest digital technology.
Fully customizable and illuminated, Schafer Systems’ dynamic Digital Ticket Menu Board showcases a 24-game or 32-game planogram on a vivid LCD screen, eliminating the need for traditional 4-inch by 4-inch printed display cards. Retail staff simply log in to a user-friendly website to select the games they wish to display on the menu board, with the option to highlight featured games with brightly colored frames. Wi-Fi connectivity to external inventory management software ensures changes are updated immediately.
Instant tickets are predominantly an impulse item so catching the eye of infrequent and new players is crucial. Digital Ticket Menu Boards achieve this by providing meaningful information that allows consumers to easily select tickets for purchase within a vibrant display, cutting through the clutter in an increasingly competitive retail environment.
With a focus on solutions to increase sales at the retail location for the lottery industry, and on the development of innovative and proprietary products, Schafer Systems is a lead and key partner to lotteries for on-counter, in-counter, wall mounted, promotional products, mounting fixtures, stands, as well as play stations and game centers in a variety of sizes. Schafer Systems was founded in 1986 in Adair, Iowa.