There is no doubt that convenience stores are the front line of lottery retail sales. In fact, they currently account for approximately 65% of retail sales in North America. However, the multi-lane retail environment has emerged as the next frontier in lottery sales growth. By making it easy for players to find and purchase lottery and for retailers to carry and sell these products, lotteries can propel Scratch-Off tickets to new heights.
Recently, Schafer Systems, a Pollard Banknote company, partnered with the Florida Lottery to launch an exciting pilot program that places Scratch-Off tickets in-lane at select Winn-Dixie grocery stores. The four-bin dispensers feature an integrated display of its contents and a retractable locking cover to facilitate the secure sale of Scratch-Off tickets in-lane, as well as serving to improve ticket merchandising. Custom-designed by Schafer Systems in close collaboration with the Lottery and the grocery chain, the dispenser addresses the unique challenges of in-lane merchandising by providing a unit that takes up minimal space and is easy to manage, while providing ample security and maximizing visibility of lottery products.
“The custom design is attractive, functional, and secure—allowing Winn-Dixie to extend the convenience of purchasing top selling Scratch-Off tickets in the check-out lane,” said Kristin Cleveland, Sr. Corporate Account Manager, Florida Lottery. “Design enhancements have been made since the start of the pilot as a result of the Florida Lottery listening to our customer, Winn-Dixie, whose input has proven instrumental. We listened to store-level feedback and Schafer really heard and understood what we conveyed—the result is a great partnership for a custom design.”
“Early sales results are already very strong, with pilot stores exceeding the state’s overall Scratch-Off sales by nearly 7% on average, with further sales lifts expected,” added Cleveland.
The multi-lane retail environment presents an exciting opportunity for lotteries to tap into a new market that offers a wealth of potential. As the industry leader in retail excellence with a passion for innovation, Pollard Banknote’s team of experts can support these efforts with a range of in-lane products and solutions that can be fully customized to suit the needs of its lottery partners.