The maturation of iLottery programs has proven that iLottery offers more protections for players than are available through traditional retail play. While retail products remain anonymous, iLottery offers the ability to detect and analyze consumer patterns while safeguarding player information.
“As a Gold Member of the National Council on Problem Gambling, responsible gaming is woven through the core of NPi’s iLottery solution,” says Julin Shaw, Senior Director, Brand Marketing & Business Development, NeoPollard Interactive. “To power the most profitable iLottery programs while maximizing player protections, NPi threads responsible gaming practices throughout our technology, games, and our Power Suite of Services.”
NPi’s NeoSphere iLottery platform provides a suite of player protection tools that enable player safeguards. Player protection tools include limits on play, deposits, loss, and session time. In addition—responsible gaming popups remind players of their play time and easy self-exclusion tools allow players to disable play for a set time.
“NPi’s innovative technology provides the backbone of our responsible gaming measures—but that is not where our commitment ends,” continues Shaw. “We provide responsible gaming training to all employees annually as well as service-specific training for all player-facing team members,” said Shaw.
NPi’s Player Support Center agents receive specialized sensitivity training empowering them to recognize key responsible gaming indicators while assisting customers through phone, email, or chat.
NPi’s Ignite Player Marketing team includes responsible gaming resources in automated player welcome campaigns—highlighting the tools offered by NeoSphere as well as those offered by state or national organizations specializing in responsible gaming practices.
“As iLottery continues to grow, responsible gaming has never been more important,” says Shaw. “When players practice responsible gaming, lottery programs benefit. Evidence-based responsible gaming tools give iLottery an edge—promoting safe play while continuing to raise funds to support the many important causes of lottery programs.”