Austrian Lotteries launched eInstant games in December 2005. The lottery’s iLottery vendor is Xendex and AAA (mobile). The best selling eInstant game in calendar 2016 in total sales was Cash. Total game sales were 634,652 euros. The game cost 2 euros. It was sold for 52 weeks. Average weekly sales totaled 12,205 euros. The game featured a 57.5% payout.
The best selling eInstant game in calendar 2016 in per capita average weekly sales was 25 fette Jahre. Total game sales were 467,754 euros. The game costs 3 euros. It was sold for 25 weeks. Average weekly sales totaled 18,710 euros. The game featured a 62.5% payout.
This “family” eInstant launch included 25 fette Jahre, 25 super fette Jahre and 25 mega fette Jahre for mobile phone users and on win2day.
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Loterie Nationale launched eInstant games in July 2012. It sold 23 eInstant games concurrently in calendar 2016. The lottery’s iLottery vendor is IGT.
The best selling eInstant game in calendar 2016 in total sales was Win for Life Premium. Total game sales were 2.4 million euros. The game cost 10 euros. It was sold for 40 weeks. Average weekly sales totaled 60,000 euros. The game featured a 70% payout.
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Hrvatska Lutrija launched eInstant games in August 2012. It sold 11 different eInstant games in calendar 2016. The lottery’s iLottery vendors are INTRALOT and NeoGames.
The best selling eInstant game in calendar 2016 in total sales was Espresso. Total game sales were 5.1 million HRK. The game was sold in multiple price points (2, 3, 5, 10, 20, 50 and 100 HRK). It was sold for 52 weeks. Average weekly sales totaled 98,907 kuna. The game featured a 76.96% payout.
Hrvatska Lutrija sold five base eInstant games in calendar 2016. It offered price points ranging from 0.30 HRK to 200 HRK.
[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”3″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_content_box title=”Latvijas Loto (Latvia)” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”300″ image_height=”” link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
Latvijas Latvia sold 13 eInstant games concurrently in calendar 2016 on its Latvijas Loto system. The best selling eInstant game in calendar 2016 in total sales was Planeta. Total game sales were 556,509 euros. The game cost 3 euros. It was sold for 41 weeks. Average weekly sales totaled 13,573.
The game featured a 56.7% payout.
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Norsk Tipping launched eInstant games in January 2014. It sold 21 different eInstant games in calendar 2016. The lottery’s iLottery vendor is IGT. The best selling eInstant game in calendar 2016 in total sales was MillionFlax. Total game sales were 80 million NOK. The game cost 25 NOK. It was sold for 52 weeks. Average weekly sales totaled 1.5 million NOK. The game featured a 62% payout.
All eInstant games are branded as Flax. Norsk Tipping offers a wide range of base Flax eInstant games, including Flax for Livet, Flax for Aret, KryssordFlax, BingoFlax, BilFlax, GriseFlax and Flax Stor. The Christmas eInstant game is called Flax Julekalender.Norsk Tipping also sells a licensed MONOPOLY Flax game (50 NOK).
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Loterie Romande launched eInstant games in July 2012. It sold 17 non-1 CHF eInstant games concurrently in calendar 2016. The lottery’s iLottery vendor is IGT.
The best selling eInstant game in calendar 2016 in total sales was DICO. Total game sales were 1.68 million CHF. The game cost 7 CHF. It was sold for 53 weeks. Average weekly sales totaled 31,705 CHF. The game featured a 63.5% payout.
[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”3″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_content_box title=”National Lottery (U.K.)” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”300″ image_height=”” link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
The U.K. National Lottery launched eInstant games in February 2003. It sold 56 eInstant games in calendar 2016. The lottery’s iLottery vendor is
Camelot UK Lotteries Ltd.
The U.K. Lottery’s top selling eInstant game was £4M Black in calendar 2016. Game sales totaled £36.955 million. The game costs £10. It was sold for 29 weeks. Average weekly sales totaled £1.3 million. The game featured a 72% payout.
The U.K. National Lottery “color pulses” its £100,000 Jackpot, its £250,000 Jackpot and £4 Million Jackpot. There are typically three to four pulses in a year.
There are four licensed eInstant properties sold in the U.K.—MONOPOLY, Bejeweled, Mouse Trap and Connect 4. Price points for licensed eInstant games range from £1 to £5.
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Atlantic Lottery Corp. (ALC) launched eInstant games in May 2007. Since Pick’N Click’s launch, there has been relatively little change for this segment. This eInstant brand will be replaced by the Instant Wins brand in fall 2017. ALC’s iLottery game vendors are IGT and Instant Win Gaming (IWG).
“We are in the final stages of launching a new system,” said Amanda Nicol, Brand Manager, iLottery, Digital Products, ALC. “When that system is launched, we will be launching 20 Digital Instants from IWG.”
ALC is also planning on launching six mini games (only available within the iBingo game client). “After the first 26 are launched, we will continue to add two to three games every month until we hit 30-35 games. From there, we will start to remove games that are not performing well,” said Nicol.
Once the project is completed, ALC will be offering the following price points: $0.50, $1, $2, $3, $4, $5 and $10.
The plan is to launch two Digital Instants (Instant Wins) every month and a new Mini Game every second month.
Before the update, the average prize payout for Pick’N Click games was 59%. After the system update, the average prize payout for Instant Wins will be 65%.
Currently, ALC offers one base eInstant game (Crossword). With the new system, ALC will offer five base eInstant games—Crossword ($2), Super Crossword ($5), Set for Life ($4), Bingo ($2) and Instant Lotto 6/49 ($1). “We will continue to add base games to the category,” said Nicol.
In terms of licensed eInstant games, “once the new system is launched, we will have MONOPOLY and Big Money Slingo,” said Nicol.”
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Loto-Québec launched eInstant games in February 2015. It sold 12 different eInstant games in fiscal 2017. It plans to launch 20 eInstant games in fiscal 2018. The lottery’s iLottery system is developed in-house.
The best selling eInstant game in fiscal 2017 in total sales was Gagnant a Vie! (Win for Life). Total game sales were $3.7 million. The game cost $4. It was sold for 42 weeks. Average weekly sales totaled $90,000. The game featured a 85% payout.
Loto-Québec sold four licensed property eInstant games in fiscal 2017: MONOPOLY, Slingo, Scrabble and Battleship. In fiscal 2018, the lottery plans to launch a new MONOPOLY and a new Slingo game.
The lottery currently offers five price points for eInstants: $1, $2, $3, $4 and $5. In fiscal 2018, price points for eInstant will range from $1 to $10. Most games are offered with multiple stakes.
[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”3″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_content_box title=”Kentucky Lottery Corp. ” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”300″ image_height=”” link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
Kentucky Lottery Corp. launched eInstant games in April 2016. It sold 17 different eInstant games in fiscal 2017. The lottery’s iLottery vendor is IGT.
The best selling eInstant game in fiscal 2017 in total sales was VIP Gold. Total game sales were $661,275. The game cost $5. It was sold for 52 weeks. Average weekly sales totaled $12,717. The game featured a 70.3% payout.
The best selling eInstant game in fiscal 2017 in per capita average weekly sales was Silver Stars. Total game sales were $408,185. The game cost $5. It was sold for 14 weeks. Average weekly sales totaled $29,156. The game featured a 69.7% payout.
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Michigan Lottery launched eInstant games in August 2014. It sold 20 different eInstant games in fiscal 2017. The lottery’s iLottery vendors are NeoPollard Interactive and IWG.
Michigan Lottery’s Queen of Diamonds game ranked as the top grossing eInstant in the world in fiscal 2017. Sales totaled $78.7 million. Queen of Diamonds is offered in six different price points ($0.05, $0.10, $0.25, $0.50, $1 and $2). The game featured an 87% payout.
In fiscal 2017, the Michigan Lottery sold Detroit Tigers (a licensed MLB eInstant game). In fiscal 2018, the lottery plans to launch MONOPOLY and Home Run Riches Online licensed games.
[/fusion_content_box][fusion_content_box title=”SCML (Portugal)” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Santa Casa da MisericÓrdia de Lisboa (SCML) sold 23 different eInstant games in calendar 2016. The lottery’s iLottery vendor is NeoGames. The best selling eInstant game in calendar 2016 in total sales was Super Pé-de-Meia. Total game sales were 1.3 million euros. The game cost 5 euros. It was sold for 53 weeks. Average weekly sales totaled 24,918 euros. The game featured a 70% payout.
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