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    You are at:Home»Magazine»Magazine Secondary Feature»FY20 Family of Games Strategy
    Magazine Secondary Feature

    FY20 Family of Games Strategy

    September 9, 20191 Min Read
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    North American lottery marketers were surveyed on how they will tweak their marketing for family of games (FOGs) for scratchers in fiscal 2020 to keep them relevant with players. Lottery product managers discussed multiple approaches, including adding and eliminating price points in a family, creating new brand and digital advertising programs and adding a large format ticket to the FOG lineup. Results follow below:

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