E-instant game sales climbed for U.S. lotteries in fiscal 2019. Five U.S. lotteries (Georgia, Kentucky, Michigan, New Hampshire and Pennsylvania) sold eInstant games.

In Europe, multiple lottery organizations have been selling eInstant games for over a decade. For example, the U.K. National Lottery has been selling eInstants since February 2003. Combined instant and draw-based game digital sales totaled £1.735 billion in calendar 2018.

Austrian Lotteries

Austrian Lotteries launched eInstant games in December 2005. The best selling eInstant game in calendar 2018 in total sales was Cash. Total game sales were 1.1 million euros. The game costs 2 euros. It was sold for 52 weeks. Average weekly sales totaled 20,570 euros. The game featured a 57.5% payout.

The lottery sold seven eInstant games concurrently in calendar 2018.

Loterie Nationale (Belgium)

Loterie Nationale launched eInstant games in July 2012. It sold 28 eInstant games concurrently in calendar 2018.

The best selling eInstant game in calendar 2018 in total sales was Cash20. Total game sales were 4.7 million euros. The game costs 10 euros. It was sold for 42 weeks. Average weekly sales totaled 111,000 euros. The game featured a 75.6% payout. Loterie Nationale sold 36 different base eInstant games in calendar 2018.

Hrvatska Lutrija (Croatia)

Hrvatska Lutrija launched eInstant games in August 2012. The best selling eInstant game in calendar 2018 in total sales was “Uzmi sve.” Total game sales were 1.9 million HRK. The game was sold in multiple price points (1, 2, 3, 5, 10 and 20 HRK). It was sold for 52 weeks. Average weekly sales totaled 36,247 HRK. The game featured a 78.4% payout.

Hrvatska Lutrija sold 78 eInstant games concurrently in calendar 2018. It offered price points ranging from 0.30 HRK to 200 HRK. 

FDJ (France)

La Française des Jeux (FDJ) launched eInstant games in April 2001. The best selling eInstant game in calendar 2018 in total sales was Cash. The game costs 5 euros. It was sold for 40 weeks. The game featured a 71% payout. Due to the ongoing privatization process, FDJ could not provide some data, such as sales details for individual games.

FDJ sold 59 eInstant games concurrently in calendar 2018. There were five licensed property eInstant games sold: Batman, Superman, Potion Explosion, Justice League and Le cahateau d’or.

Sisal SpA (Italy)

Sisal SpA launched eInstant games in December 2011. The best selling eInstant game in calendar 2018 in total sales was Golden Island. It was sold for 53 weeks. The game featured a 93.5% payout.

Sisal sold 47 eInstant games concurrently in calendar 2018. There was one licensed property eInstant game sold: Gioca alla Sisal.

Norsk Tipping

Norsk Tipping launched eInstant games in January 2014. The best selling eInstant game in calendar 2018 in total sales was MillionFlax. Total game sales were 164 million NOK. Average weekly sales were 3.15 million NOK. The game costs 25 NOK. It was sold for 52 weeks. The game featured a 61% payout.

The lottery sold 38 different eInstant games (bespoke and library games) in calendar 2018. Bespoke games are also sold at retail and developed only for Norsk Tipping. All eInstant games are branded as Flax. Norsk Tipping offers a wide range of base Flax eInstant games, including Flax for Livet (Win for Life), Flax for Aret, KryssordFlax, ReiseFlax and MillionFlax.

Loterie Romande

Loterie Romande launched eInstant games in July 2012. The best selling eInstant game in calendar 2018 in total sales was Multi Mots. Total game sales were 2.2 million CHF. The game costs 10 CHF. It was sold for 52 weeks. Average weekly sales totaled 42,004 CHF. The game featured a 65% payout. The lottery sold 13 eInstant games concurrently in calendar 2018. In calendar 2019, the lottery launched one licensed property eInstant game: Pac-Man.

U.K. National Lottery

The U.K. National Lottery launched eInstant games in February 2003. The U.K. Lottery’s top selling eInstant game was £4M Black in calendar 2018. The game costs £10. It was sold for 52 weeks. The game featured a 73.8% payout.

The lottery typically sells 45 to 50 eInstant games live at any one time. In calendar 2018, the lottery launched seven licensed property eInstant games.

North American Lotteries

Atlantic Lottery Corp.

Atlantic Lottery Corp. (ALC) launched eInstant games in May 2007. The best selling eInstant game in fiscal 2019 in total sales was Set For Life. Total game sales were C$1.4 million. The game costs C$4. Average weekly sales totaled C$26,513 in fiscal 2019. The game featured a 67% payout.

In fiscal 2019, there were 40 eInstant games sold concurrently. ALC adds a new eInstant game every two weeks without removing existing games from the market.

Kentucky Lottery Corp.

Kentucky Lottery Corp. launched eInstant games in April 2016. The best selling eInstant game in fiscal 2019 in total sales was Gilded Luck Anniversary. Total game sales were $1.79 million. The game was sold at $10 and $20. It was sold for 14 weeks. Average weekly sales totaled $127,571. The game featured an 80% payout.

Currently, there are 48 eInstant games available on the platform. In fiscal 2020, the lottery plans to launch one licensed property eInstant game: Wheel of Fortune On the Road.

Loto-Québec

Loto-Québec launched eInstant games in February 2015. The best selling eInstant game in fiscal 2019 in total sales was Gagnant a Vie! (Win for Life). Total game sales were C$5.1 million. The game costs $4. It was sold for 52 weeks. Average weekly sales totaled $97,933. The game featured an 85% payout.

In fiscal 2019, Loto-Québec sold 70 different eInstant games; price points for eInstants ranged from C$0.10 to C$50. Most games are offered with multiple stakes. Loto-Québec sold three licensed property eInstant games in fiscal 2019: MONOPOLY, Scrabble and Battleship. In fiscal 2020, the lottery plans to introduce a new licensed property Scrabble game with a lower RTP.

Michigan Lottery

Michigan Lottery launched eInstant games in August 2014. It sold 77 different eInstant games in fiscal 2019. The best selling eInstant game in fiscal 2019 in total sales was Instant Keno Multiplier. Total game sales were $87.7 million. Average weekly sales totaled $1,754,727. Instant Game Multiplier was offered at nine different price points ($0.25, $0.50, $1, $2, $3, $4, $5, $10 and $20). It was sold for 52 weeks. The game featured an 87.46% payout.

The lottery sold 77 eInstant games concurrently in fiscal 2019. In fiscal 2020, the lottery plans to launch one licensed property eInstant game: Wheel of Fortune.

New Hampshire Lottery

New Hampshire Lottery launched eInstant games in September 2018. The best selling eInstant game in fiscal 2019 in total sales was Queen of Diamonds. Total game sales were $4.7 million. The game was sold at $0.05, $0.10, $0.25, $0.50 and $1. It was sold for 29 weeks. Average weekly sales totaled $162,475. The game featured an 85% payout.

In fiscal 2019, New Hampshire Lottery started iLottery sales with eight eInstant games, then launched two per month for the next few months. Starting in January 2019, the lottery moved to one launch per month. The lottery is now at 22 eInstant games. The New Hampshire Lottery does not currently sell any licensed property eInstant games.

Pennsylvania Lottery

Pennsylvania Lottery launched eInstant games in May 2018. The best selling eInstant game in fiscal 2019 in total sales was Monster Wins. Total game sales were $60.2 million. Average weekly sales totaled $1,158,019. Monster Win was sold at multiple price points ($0.10, $0.50, $1, $2, $3, $5, $10 and $20). It was sold for 52 weeks. The game featured an 89.14% payout.

The lottery sold 50 eInstant games concurrently in fiscal 2019. The lottery sold four licensed property eInstant games in fiscal 2019: Grumpy Cat®, Gold Fish®, The Wizard of Oz™ and Big Money Slingo®.