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eInstant game sales climbed dramatically for U.S. lotteries in fiscal 2021. Eight U.S. lotteries (DC, Georgia, Kentucky, Michigan, New Hampshire, Pennsylvania, Rhode Island and Virginia) sold eInstants. DC Lottery launched its new iLottery platform in December 2020. Total U.S. lotteries’ eInstant sales totaled $1.98 billion in fiscal 2021.
In Europe, multiple lottery organizations have been selling eInstant games for over 15 years. The U.K. National Lottery began selling eInstants in February 2003.
North American Roundup
Below is a roundup of best selling eInstant games in fiscal 2021 by lotteries which could complete the survey. Not all lotteries are represented.
Atlantic Lottery Corp.
Atlantic Lottery Corp. (ALC) relaunched eInstant games in September 2017. The best selling eInstant game in fiscal 2021 in total sales was Forest Fortune (vendor: IWG). Total game sales were $18.1 million. The game featured an 85.5% payout. It offered price points ranging from C$0.10 to C$20. The lottery sold 30 eInstant games concurrently in FY21. It offered price points ranging from C$0.05 to C$25.
DC Lottery
DC Lottery Corp. launched eInstant games in December 2020. The best selling eInstant game in fiscal 2021 in total sales was Jungle Tumble (vendor: IWG). Total game sales were $1.2 million. It was sold for 40 weeks. The game featured an 90% payout. It offered price points ranging from $0.50 to $20. The lottery sold 25 eInstant games concurrently in fiscal 2021.
Georgia Lottery Corp.
Georgia Lottery Corp. (GLC) launched eInstant games in November 2014. The best selling eInstant game in fiscal 2021 in total sales was Royal Jumbo Bucks (vendor: IGT). Total game sales were $19 million. It was sold for 40 weeks. The lottery sold 70 eInstant games concurrently in FY21. It offered price points ranging from $0.50 to $20.
Kentucky Lottery Corp.
Kentucky Lottery Corp. (KLC) launched eInstant games in April 2016. The best selling eInstant game in fiscal 2021 in total sales was Ruby 7’s (vendor: IGT). Total game sales were $11.7 million. The game featured an 85% payout. The lottery sold 60 eInstant games concurrently in FY21. It offered price points ranging from $0.50 to $20.
Loto-Quebec
Loto-Québec launched eInstant games in February 2015. The best selling eInstant game in fiscal 2021 in total sales was Chain Reactors Super Trails (vendor: Scientific Games). Total game sales were C$30.4 million. The game featured a 93.9% payout. In fiscal 2021, Loto-Québec sold 147 eInstants concurrently. It offered price points ranging from C$0.01 to C$100.
Michigan Lottery
Michigan Lottery launched eInstant games in August 2014. The best selling eInstant game in fiscal 2021 in total sales was Queen of Diamonds (vendor: NeoGames). Total game sales were $138.1 million. It was sold for 52 weeks. The game featured an 87% payout. The lottery sold 130 eInstant games in fiscal 2021. It offered price points ranging from $0.05 to $30.
New Hampshire Lottery
New Hampshire Lottery launched eInstant games in September 2018. The best selling eInstant game in fiscal 2021 in total sales was New Hampshire Cash Expander (vendor: IWG). Total game sales were $17.2 million. It was sold for 49 weeks. The game featured an 85% payout. In fiscal 2021, New Hampshire Lottery sold 61 eInstants concurrently. It offered price points ranging from $0.50 to $20.
Pennsylvania Lottery
Pennsylvania Lottery launched eInstant games in May 2018. The best selling eInstant game in fiscal 2021 in total sales was Pennsylvania Keystone Cash (vendor: IWG). Total game sales were $105.4 million. It was sold for 52 weeks. The game featured an 87.9% payout. The lottery sold 102 eInstant games concurrently in fiscal 2021. It offered price points ranging from $0.05 to $30.
Virginia Lottery
Virginia Lottery launched eInstant games on July 1, 2021. The best selling eInstant game in fiscal 2021 in total sales was VA Cash Expander (vendor: IWG). Total game sales were $92 million. The game featured an 87% payout. The lottery sold 42 eInstant games concurrently in fiscal 2021. It offered price points ranging from $0.05 to $50.
European Lottery Roundup
Austrian Lotteries
Austrian Lotteries launched eScratch games in December 2005 and eInstant games in May 2019. The best selling eInstant game in calendar 2020 in total sales was Prospectors Gold (vendor: IWG). The game featured a 80% payout. The lottery sold 22 eInstant games concurrently in calendar 2020. It offered price points ranging from 10 cents to 6 euros. Austrian Lotteries does not provide information on best-selling eInstant games.
Hrvatska Lutrija (Croatia)
Hrvatska Lutrija launched eInstant games in August 2012. The best selling eInstant game in calendar 2020 in total sales was VIP Zlato (vendor: NeoGames). Total game sales were 2.4 million HRK. It was sold for 52 weeks. The game featured a 78% payout. The lottery sold 86 eInstant games concurrently in calendar 2020. It offered price points ranging from 0.20-200 HRK.
FDJ (France)
La Française des Jeux (FDJ) launched eInstant games in April 2001. The best selling eInstant game in calendar 2020 in total sales was Cash. The game costs 5 euros. It was sold for 52 weeks. The game featured a 71% payout. FDJ sold 95 eInstant games concurrently in calendar 2020. FDJ does not provide information on best-selling eInstant games.
SISAL SpA (Italy)
Sisal SpA launched eInstant games in December 2011. The best selling eInstant game in calendar 2020 in total sales was Gioca Alla Sisal (vendor: NeoGames). Total sales was 4.6 million euros. The game featured a 96.9% payout. It was sold for 53 weeks. Sisal sold 81 eInstant games concurrently in calendar 2020. It offered price points ranging from 0.10 euro to 125 euros.
Norsk Tipping (Norway)
Norsk Tipping launched eInstant games in January 2014. The best selling eInstant game in calendar 2020 in total sales was MillionFlax (vendor: FDJ). Total game sales were 209.6 million NOK. The game costs 25 NOK. It was sold for 52 weeks. The game featured a 60% payout. The lottery sold 17 eInstant games in calendar 2020. It offered price points ranging from 10 NOK to 100 NOK.
Jogos Santa Casa (Portugal)
Jogos Santa Casa launched eInstant games in July 2013. The best selling eInstant game in calendar 2020 in total sales was 100X (vendor: NeoGames). Total game sales were 1.8 million euros. The game costs 10 euros. It was sold for 52 weeks. The game featured a 70% payout. The lottery sold 96 eInstant games concurrently in calendar 2020. It offered price points ranging from 0.10 euros to 10 euros.
Loterie Romande
Switzerland’s Loterie Romande launched eInstant games in July 2012. The best selling eInstant game in calendar 2020 in total sales was Super Colors (vendor: CLS). Total game sales were 3.3 million CHF. The game costs 12 CHF. It was sold for 40 weeks. The game featured a 66% payout. The lottery sold 33 eInstant games concurrently in calendar 2020. It offered price points ranging from 1 CHF to 15 CHF.
U.K. National Lottery
The U.K. National Lottery launched eInstant games in February 2003. There are typically 68 eInstant games live at any one time. The price of eInstants ranges from 25p to 10 pounds. U.K. National Lottery does not provide information on best-selling eInstant games. It is confidential.