eInstant game sales climbed dramatically for U.S. lotteries in fiscal 2022. Eight U.S. lotteries (DC, Georgia, Kentucky, Michigan, New Hampshire, Pennsylvania, Rhode Island and Virginia) sold eInstants. Total U.S. lotteries’ eInstant sales amounted to $2.6 billion in fiscal 2022.
In Europe, multiple lottery organizations have been selling eInstant games for over 15 years.
North American Roundup
Below is a roundup of best selling eInstant games in fiscal 2022 by lotteries which could complete the survey. Not all lotteries are represented.
Atlantic Lottery Corp.
Atlantic Lottery Corp. (ALC) relaunched eInstant games in September 2017. The best selling eInstant game in fiscal 2022 in total sales was Jungle Tumble Jackpots (vendor: IWG). Total game sales were $55.9 million. The game featured an 90.15% payout. It offered price points ranging from C$0.50 to C$20. The lottery sold 38 eInstant games concurrently in FY22. It offered price points ranging from C$0.10 to C$25 (MPP).
B.C. Lottery Corp.
B.C. Lottery Corp. launched eInstant games in July 2010. The Instants category on PlayNow was created in July 2017. The best selling eInstant game in fiscal 2022 in total sales was Chain Reactors Super Trails (vendor: OpenBet). Total game sales were C$75.3 million. The game featured a 94.2% payout. In fiscal 2022, BCLC sold 107 eInstants concurrently.
DC Lottery
DC Lottery Corp. launched eInstant games in December 2020. The best selling eInstant game in fiscal 2022 in total sales was Vegas Cash Drop (vendor: IWG). Total game sales were $2.7 million. It was sold for 42 weeks. The game featured an 90% payout. It offered price points ranging from $0.20 to $20. The lottery sold 43 eInstant games concurrently in fiscal 2022.
Georgia Lottery Corp.
Georgia Lottery Corp. (GLC) launched eInstant games in December 2014. The best selling eInstant game in fiscal 2022 in total sales was Georgia Jackpot Bankroll (vendor: IGT). Total game sales were $25.7 million. It was sold for 25 weeks. The lottery sold 71 eInstant games concurrently in FY22. It offered price points ranging from $0.50 to $20.
Kentucky Lottery Corp.
Kentucky Lottery Corp. (KLC) launched eInstant games in April 2016. The best selling eInstant game in fiscal 2022 in total sales was Kentucky 5 Card Cash (vendor: IGT). Total game sales were $13.5 million. The game featured an 85% payout. The lottery sold 57 eInstant games concurrently in FY22. It offered price points ranging from $0.02 to $20.
Loto-Quebec
Loto-Québec launched eInstant games in February 2015. The best selling eInstant game in fiscal 2022 in total sales was Plum Royale reactor (vendor: Scientific Games). Total game sales were C$37.2 million. The game featured a 93.15% payout. In fiscal 2022, Loto-Québec sold 151 eInstants concurrently. It offered price points ranging from C$0.10 to C$30.
Michigan Lottery
Michigan Lottery launched eInstant games in August 2014. The best selling eInstant game in fiscal 2022 in total sales was Queen of Diamonds (vendor: NeoGames). Total game sales were $77.8 million. It was sold for 52 weeks. The game featured an 86.98% payout. The lottery sold 158 eInstant games in fiscal 2022. It offered price points ranging from $0.05 to $30.
New Hampshire Lottery
New Hampshire Lottery launched eInstant games in September 2018. The best selling eInstant game in fiscal 2022 in total sales was Jungle Tumble Jackpots (vendor: IWG). Total game sales were $22.4 million. It was sold for 52 weeks. The game featured an 87% payout. In fiscal 2022, New Hampshire Lottery sold 87 eInstants concurrently. It offered price points ranging from $0.02 to $30.
Pennsylvania Lottery
Pennsylvania Lottery launched eInstant games in May 2018. The best selling eInstant game in fiscal 2022 in total sales was Pennsylvania Keystone Cash (vendor: IWG). Total game sales were $60.2 million. It was sold for 52 weeks. The game featured an 88% payout. The lottery sold 120 eInstant games concurrently in fiscal 2022. It offered price points ranging from $0.05 to $50.
Virginia Lottery
Virginia Lottery launched eInstant games in July 2020. The best selling eInstant game in fiscal 2022 in total sales was VA Cash Expander (vendor: IWG). Total game sales were $106 million. The game featured an 87% payout. The lottery sold 62 eInstant games concurrently in fiscal 2022. It offered price points ranging from $0.10 to $54.
European Lottery Roundup
Austrian Lotteries
Austrian Lotteries launched eScratch games in December 2005 and eInstant games in May 2019. The best selling eInstant game in calendar 2021 in total sales was Beehive Bonus (vendor: IWG). The game featured a 80% payout. The lottery sold 22 eInstant games and 35 eInstant games concurrently in calendar 2021. It offered price points ranging from 10 cents to 6 euros.
Loterie Nationale (Belgium)
Loterie National launched eInstant games in 2012. The best selling eInstant game in calendar 2021 in total sales was Cash 20 (vendor: Loterie Nationale). Total game sales were 6.6 million euros. The game costs 20 euros. It was sold for 53 weeks. The game featured a 74.36% payout. The lottery sold 37 eScratch and 55 Woohoo games concurrently in calendar 2021. It offered eScratch price points ranging from 1 euro to 20 euros.
Hrvatska Lutrija (Croatia)
Hrvatska Lutrija launched eInstant games in August 2012. The best selling eInstant game in calendar 2021 in total sales was VIP Zlato (vendor: NeoGames). Total game sales were 2.5 million HRK. It was sold for 50 weeks. The game featured a 76.74% payout. The lottery sold 15 eInstant games concurrently in calendar 2021. It offered price points ranging from 0.10-20 HRK.
FDJ (France)
La Française des Jeux (FDJ) launched eInstant games in April 2001. The best selling eInstant game in calendar 2021 in total sales was Cash. The game costs 5 euros. It was sold for 52 weeks. The game featured a 71% payout. FDJ sold 73 eInstant games concurrently in calendar 2021.
SISAL SpA (Italy)
Sisal SpA launched eInstant games in April 2012. The best selling eInstant game in calendar 2021 in total sales was Aviator (vendor: NeoGames). Total sales was 48.3 million euros. The game featured a 96.18% payout. It was sold for 52 weeks. Sisal sold 13 eInstant games concurrently in calendar 2021. It offered price points ranging from 0.01 euro to 100 euros.
Norsk Tipping (Norway)
Norsk Tipping launched eInstant games in January 2014. The best selling eInstant game in calendar 2021 in total sales was MillionFlax (vendor: FDJ/Leia). Total game sales were 214.15 million NOK. The game costs 25 NOK. It was sold for 52 weeks. The game featured a 61% payout. The lottery offered price points ranging from 10 NOK to 100 NOK.
Jogos Santa Casa (Portugal)
Jogos Santa Casa launched eInstant games in July 2013. The best selling eInstant game in calendar 2021 in total sales was Floresta Encantada (vendor: NeoGames). Total game sales were 2.5 million euros. The game costs 1 euro. It was sold for 52 weeks. The game featured a 70% payout. The lottery sold 46 eInstant games concurrently in calendar 2021. It offered price points ranging from 0.10 euros to 10 euros.
Loterie Romande
Switzerland’s Loterie Romande launched eInstant games in July 2012. The best selling eInstant game in calendar 2021 in total sales was Super Colors (vendor: Camelot). Total game sales were 4.5 million CHF. The game costs 12 CHF. It was sold for 52 weeks. The game featured a 66% payout. The lottery sold 35 eInstant games concurrently in calendar 2021. It offered price points ranging from 1 CHF to 15 CHF.
U.K. National Lottery
The U.K. National Lottery launched eInstant games in February 2003. There are typically 64 eInstant games live at any one time. The price of eInstants ranges from 25p to 5 pounds.