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The Idaho Lottery celebrated its 35th Anniversary with a variety of events and promotions across the state. Highlights include special edition scratch tickets and a rolling jackpot 2nd Chance promotion that allows players to enter non-winning tickets online for a chance at a growing, monthly jackpot.
This was Idaho Lottery’s FIRST-EVER rolling jackpot 2nd Chance promotion. Players entered the 8-digit alphanumeric code on the front of their non-winning 35th Anniversary Scratch tickets and played a game online to reveal the number of entries into the 2nd Chance rolling jackpot drawing. Each monthly jackpot started at $3,000. The more tickets that were entered, the faster the jackpot grew. Drawings were held starting March 1 and will end on August 1. To enter, players went to the VIP Club website or our mobile app. Every non-winning ticket entered into the 2nd Chance drawing made the jackpot grow. One winner was drawn each month and won the jackpot amount at the cut-off date and time.
All entries into the Rolling Jackpot 2nd Chance promotion up to June 30, 2024, were eligible for the FINAL CAKE EVENT held on Friday, July 19, 2024, in Meridian. Five winners were drawn, one per month, to travel to Meridian and participate for a chance to win up to $10,000.
During the event, there were five anniversary cakes baked and loaded with a prize hidden inside the creamy, delicious layers. The finalists, dressed in protective clothing, randomly received a cake to dig through. The fastest to find their prize won an additional $350 in Scratch tickets. The Lottery even had their local Channel 6 (KIVI) broadcast the FINAL CAKE EVENT live during the news, as well as broadcasting it live on their Facebook and Instagram.
“Focusing marketing efforts on our 35th Anniversary gave the Idaho Lottery an opportunity like no other to recognize the loyalty of our players, retailers, employees, and stakeholders. My marketing team and I dreamed up this idea about an epic party with a record dividend given to the Governor of Idaho and the Final Cake Event about one year prior to the event. The 35th Anniversary Final Cake Event was created to build excitement, anticipation, and fun. It was meant to be a must-see event … and I think we accomplished that. It wasn’t easy given the fact it was 104 degrees outside. I’m proud of the team effort in pulling off such a fun, exciting event. We are already planning the next legendary event for our 40th,” says Sherie Moody-St.Clair, Idaho Lottery Deputy Director of Marketing.
The Results
This was the Lottery’s most popular 2nd Chance promotion ever, creating more than 4,000 new VIP Club Members, and they still have ONE drawing left.
