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Worldwide lottery sales excluding video lottery terminals (VLT) totaled $384.2 billion, a 3.3% increase from 2023’s $371.8 billion, according to La Fleur’s 2025 World Lottery Almanac.
All lottery sales are for the year ended December 31, 2024, except where noted. If 2024 sales were not available at press time, the editors relied on the previous submissions from the lottery organization. The column marked “Year” reflects the time period for each lottery organization’s sales.
Over the last five years, worldwide lottery sales have increased from $316.4 billion in 2019 to $384.2 billion in 2024. Multiple lotteries’ sales recovered since the world pandemic. Digital sales continue to grow. In addition, non-traditional products, such as VLTs, gaming, and sports betting, saw major increases.
The instant category ranks #1 in terms of the percentage of total worldwide sales (29.0%). Instant sales totaled $111.62 billion in 2024, a 10.0% decrease from $123.95 billion in 2023.
Lotto sales rank #2 in terms of the percentage of total worldwide sales. Lotto category sales totaled $91.09 billion in 2024, a 5.3% decrease from $96.2 billion in 2023. In 2024, combined lotto and spiel sales accounted for 23.7% of total sales compared to 25.9% in 2023 and 28.7% in 2022.
The sports betting category ranks #3 in terms of the percentage of total worldwide sales (18.2%). Sports betting sales rose to $69.90 billion in 2024, a 20.3% increase over $58.1 billion in 2023. It is a double-digit increase over the prior year.
The numbers category sales totaled $26.37 billion in 2024, a 1.2% decrease from $26.7 billion in 2023.
Keno sales totaled $12.48 billion in 2024, a .6% decrease from $12.6 billion in 2023.
Draw (passive) ticket sales amounted to $17.99 billion in 2024, a .3% increase over $17.9 billion in 2023.
La Fleur’s Top 5 Rankings
In 2024, China Sports Lottery ranked number one in total worldwide traditional sales at $56.9 billion. China Welfare Lottery ranked second at $28.5 billion. La Française des Jeux ranked third at $23.3 billion (sales were estimated). IGT Italy S.p.A. ranked fourth at $21.4 billion. SISAL S.p.A. ranked fifth at $13.8 billion.
Singapore Pools ranked first at $1,501 in total worldwide traditional per capita (PC) sales. Norsk Tipping ranked second at $882. Massachusetts Lottery ranked third at $844. Loterie Romande ranked fourth at $613. Georgia Lottery Corp. ranked fifth at $532.
In 2024, IGT Lottery S.p.A. ranked number one in total worldwide instant sales at $12.86 billion. China Welfare Lottery ranked second at $8.37 billion. China Sports Lottery placed third at $7.53 billion. Texas Lottery followed at $6.70 billion, while California Lottery finished fifth at $6.64 billion.
In 2024, Massachusetts Lottery led worldwide instant per capita (PC) sales at $560. Georgia Lottery Corp. ranked second at $308, followed by South Carolina Education Lottery at $290. Florida Lottery placed fourth at $280, and North Carolina Education Lottery rounded out the top five at $263.
La Fleur’s Magazine provides the Top 20 rankings for total worldwide lottery ticket and total PC sales (excludes video lottery terminal revenue), total worldwide instant ticket sales, and instant ticket PC sales.
NOTE: Multiple European lotteries now only provide gross gaming revenues (GGR), instead of ticket sales, which significantly changes their rankings from previous years.
