Karen Reynolds, Director of Marketing and Advertising
The Arkansas Scholarship Lottery (ASL) is excited about the cinema advertising and gas station TV placement we are testing to promote the launch of the Jurassic Park/Jurassic World franchise games. We look forward to evaluating the performance of these test studies for possible future campaigns.
The ASL annual marketing plan promotes instant games through paid social media, organic social media, and digital media. Additionally, we highlight one game each month across multiple platforms, including digital outdoor, broadcast television, streaming television, broadcast radio, and streaming radio. ASL maintains an “always on” media flighting strategy and has added cost-effective sports content and non-traditional programming based on the user attributes indicated in Google Analytics.
In conjunction with these efforts, we will introduce a creative refresh aesthetic across all advertising assets, which also includes our monthly instant ticket campaigns. This new look is designed to drive higher ticket sales, ensuring that our messaging is both visually appealing and aligned with our brand identity.