Brigitte Porelle Bourque, Product Manager, Scratch
In October 2023, MEGA 360 was introduced as Atlantic Lottery’s first hybrid product and soon became one of our most successful games. Now a core part of our portfolio, this ticket provides players with a scratch game, a potential watch-and-win prize reveal, and an exciting live-draw component where top-prize winners spin the MEGA 360 Wheel at Atlantic Lottery to win a guaranteed prize from $100,000 to $500,000.
In FY 2026, we plan to introduce a new ticket within the MEGA 360 family that increases the size of these top prizes. This ticket will give top-prize winners the chance to spin the wheel and win a guaranteed prize between $500,000 and $1 million. We are excited to expand upon the MEGA 360 brand and offer players a family of tickets that leverage this unique game mechanic.
For the past few years, the main initiative in this area has been Atlantic Lottery’s “A Little Moment of Fun” campaign. Introduced in 2022, this campaign platform focuses on highlighting the experiences that scratch tickets create for players, rather than taking a product-first approach.
Recent ad tracking research shows that recall for the campaign’s tagline, “A Little Moment of Fun,” has increased year-over-year, driven by significant growth among respondents under 35. Given its positive performance, the campaign will continue to be supported across a broad spectrum of mediums, including TV, radio, out of home, social media, and our own Atlantic Lottery assets.